Ten Reasons

1. Pioneer Concept

FelixEntertainmentDotCom was launched on 1 February 1997 as Asia's pioneer entertainment showbiz portal. The main objective is to provide innovative content choices for a niche market and value-added services for the entertainment industry. Our vision is to become 'content provider' in audio, video and digital format accessible at your fingertip. We would achieve this by a combination of in-house productions, third party outsourcing and smart partnerships.

2. Professional Management

FelixEntertainmentDotCom is managed by professional individuals with MBAs and a combined 25 years experience in various multi-national corporations including PricewaterhouseCoopers, Johnson & Johnson, British American Tobacco, PepsiCo and Lever Bros.

3. Multi Disciplinary Team

Our project partners are independent talents trained in finance, management, marketing, banking, IT, computer graphic, geology and industrial technology with formal training and experience in arts and entertainment. We continuosly are recruiting others to join our multi-disciplinary team.

4. Asian Global

Our business is for Asia and global. We offer innovative content choices for a niche market and value-added services for the entertainment industry -- via conventional outlets and online channels. We employ cutting edge technology in particular the Internet and digital broadband to enhance market presence and maximize delivery.

5. Innovative

We are the new age entrepreneurs manning digital virtual workspace (i.e. a mobile business) since 1 February 1997. We employ cutting edge concepts for our operations -- paperless correspondence, multimedia presentation, virtual product concepts, music single debut on Internet, virtual talents network, virtual communities, Internet interview, webpage infotainment, cyber marketing, cross promotion, online press release, electronic commerce, entertainment on demand, online booking, online hiring, online gallery, online resources, etc. Our business is about idea and innovation.

6. Zero Competition

FelixEntertainmentDotCom is no poor man's www.yahoo.com, www.amazon.com, www.napster.com, www.ebay.com or whatever many local IT wannabes. We are entertainment content creator. We specialize in pioneer product concepts where there are no market leader. Our entertainment showbiz portal offers products and services for a niche market.

7. Full Proof Business Model

FelixEntertainmentDotCom is antithesis of mainstream Internet portals. As one of Asia's pioneer mobile business, we have a matured perspective of problems faced by many dotcoms. Our approach is to find viable solution to problem and translate that into opportunity. We have pioneered many innovations in our business operations. The overall strategy is building a full proof business model.

8. Low Operating Costs

FelixEntertainmentDotCom maintains minimal overhead (rentals, utilities and payrolls) to trim operating costs. Our personnel are freelancing on project basis. We work on shoestring budgets with minimal capital. We employ cutting edge concept to cut production costs, enhance market presence and maximize delivery. We practice 'cross promotion' for products and services as cheap and effective tools to create brand awareness.

9. Broad Income Source

We are unlike other mainstream Internet set-up dependent on tough advertising revenues and petty sale commissions. Our income is broad and multi-level:

• Primary income: Entertainment production (independent music, digital video, feature film, boardgame, etc.)  B2C / B2B

• Secondary income: Entertainment services (talent management, talent booking, event management, equipment rental, studio hiring, entertainment consulting, merchant referral, etc.)  B2C / B2B

• Mid term income: Entertainment on demand (music MP3, video stream, Internet radio, web TV, etc.)  B2C

10. Win-Win Partnerships

FelixEntertainmentDotCom provides a platform for independent talents, producers and promoters to pool resources, share innovative ideas, create talent opportunities and open avenues for entrepreneurs to share the fruits of labor. Our business philosophy is building 'win-win' partnerships with stakeholders (shareholders, business partners, project partners, independent talents, valued customers and society). Our vision is an entertainment independent network to promote performing arts and independent works for Asia and global. In pursuing commercial considerations, we want to give society (ordinary individuals, industry talents, arts lovers alike) a wide variety of content choices, opportunities and standards.